Smash & Slice

BRAND WORK FOR SMASH & SLICE SPANNING MERCH, PIZZA BOXES, SOCIAL CONTENT, AND A FULLY WRAPPED VEHICLE. THE GOAL WAS TO CREATE A BOLD, COHESIVE LOOK THAT FEELS LOUD, FUN, AND INSTANTLY RECOGNIZABLE ACROSS EVERY TOUCHPOINT. FROM COLLECTIBLE PACKAGING TO SCROLL-STOPPING POSTS AND A MOVING BILLBOARD ON WHEELS, EACH PIECE WAS DESIGNED TO WORK TOGETHER AS ONE UNIFIED BRAND. A STRONG EXAMPLE OF BUILDING A VISUAL SYSTEM THAT SHOWS UP CONSISTENTLY IN-STORE, ONLINE, AND OUT IN THE WILD.